For promoting romance novels, the first idea that comes to mind is setting up displays in the month of February to promote romance books during the 'romance month'. Maybe soft romance near the front desk (i.e. romance with light/no sex, no darker themes) and a mix of romance in displays around the library. Maybe do a romance reading program, where people sign up for the month, and whoever reads the most gets a small prize; special bookmarks, assorted treats, coupons to any business(es) that want to participate in the promoting. Appealing to people's competitive streaks is a good way to get them to read things they might otherwise ignore. Outside of the month of February, promote a different genre each week with displays near the front of the library, and some fliers promoting books in said genre.
I love the idea of appealing to patrons competitive streaks and highlighting different sub-genres of romance. Full points!
ReplyDeleteI like the reading challenge/ competition idea! A good prize for that might be a Barnes & Nobles gift card.
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